I don't know how common this is, but i'm pretty sure my parents practice some form of bdsm. My mother gave me some of her old corsets, they have always had a whip in their bedroom, they have erotic art with a bdsm theme.
Ok, i'm more than pretty sure, but there are some questions you just don't want answered in detail!
But back to the point of this post, i am still very susceptible to humliation, even though i grew up in a very sexually open household and it is quite likely my mother has been called some of the names that humiliate and delight me.
And it has still taken me a lot of years to accept that submission is central to who i am and not feel shame about it.