There are plenty of kinky people who work for Disney. How could there not be, with all those helpless princesses?

Internet shopping is one huge boon to remaining on the down low in a smaller town. There's no longer any need to be seen at a seedy bookstore or toy shop, and you can have packages (of books or toys) delivered straight to your house in plain boxes. Then again, a big city is definitely better for anonymity and taking part in the physical scene.